Whats going on guys. So one of the things that I have wanted to do but just haven’t frankly gotten around to it was start this blog about the company that is now shaping my future--tell you about myself, my family, my company, and my mission. Now we aren’t going to do that all in this blog, but over time you will learn more about myself and what drove me to start what I truly believe will be an amazing company.
So let me first start off by saying I’m Dave, and I’m the president and CEO of Man Beard Co. I’m a veteran of the U.S. Air Force, 4 years, and I live with my fiancé, two annoying cats, and a dog that hasn’t yet realized she is 13 years old. We live in Castroville, TX and that is where we run our company out of. We live a pretty quite life out here and that’s the way we like it.
I started Man Beard Co probably 5 years ago. I use the term started very very loosely. I had no idea what I was doing at the time and was just combining ingredients just to do it. I didn’t really do much research other that “this is what other companies were putting in their oils”. That version of the company needless to say did not last. But that failure drove me to start learning more, researching, and really developing our formula. More that that though I wanted to develop a real brand that was more than just another beard oil company. I started studying other companies how they operated. I looked at companies that were pushing the envelope and building a following of not just their brand, but their philosophy.
Surprising as it may be I wasn’t looking at other beard oil companies though. I was looking at the craft beer industry. Some of these companies despite going up against some of the biggest names in their industry, and they weren’t backing down. They didn’t see a hole in the beer market they made their own hole. That’s how I wanted to reestablish Man Beard. I wanted to be that company that wasn’t just going with the flow, I wanted to be the company that was blazing a new path.
So we started with a complete re-brand. We changed the old tired logo to our new vintage feel logo. We switched out bottles to better match that against the grain feel that we wanted. We didn’t want the amber bottles that we had used before we wanted something we thought was different. We decided on matte black. We changed the formula. We went from different formulas for different scents to one bad ass formula, that focuses on our less is more mentality. Then came out scent, we needed to be different, we needed to stand out. We came up with scents the same way I would come up with flavor profiles in the restaurant industry. We built them on complexity, and if we didn’t like it we tweaked it until we did.
Last I wanted to change the culture of the company. Granted we are a small business and currently only have a few “employees”, but I wanted to start building that culture and we based our culture on a quote from Ralph Waldo Emerson: “Who so would be a man must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of your own mind.” For those craft beer enthusiasts you may recognize that same quote as Sam Calagione from DogFish Head has on his wall in his brewery. We want to be nonconformists in everything that we do. We want to challenge the way you think of beard oils. Our mission isn’t to be the best Beard Oil company out there, but we want to be your favorite.
If you have taken the time to read this I want to thank you. I’m going to use this blog to bring you into my mind and let you know where we are heading as a company, but also just what’s going on. Some of these will be more fun, some of them will be educational, and some of them will probably not make any sense what so ever, that’s just kind of how we do things around here now. Regardless of what it is however, we can guarantee it is going to be one hell of a ride! Thanks again guys and look forward to hearing from all of you!
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